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Volkswagen Commercial: Naked Honesty and Resolute Repentance Make a Comeback

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Volkswagen Commercial: Naked Honesty and Resolute Repentance Make a Comeback

By Herb Reese

 

Volkswagen answered its diesel emissions scandal with a commercial built around confession, darkness, and a promise of change. This post examines why such candor breaks advertising rules, how repentance can rebuild trust, and why unvarnished truth may speak powerfully to people shaped by years of corporate scandal and public cynicism.

Read the full post: Volkswagen Commercial: Naked Honesty and Resolute Repentance Make a Comeback

This post first appeared in NewCommandment.org.

 

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New Commandment Men’s Ministries

New Commandment Men’s Ministries trains men in churches who form teams and permanently adopt their widows, single moms, and others with long-term needs.

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New Commandment Men’s Ministries Herb Reese, President 8680 W 81st Dr. Arvada, CO 80005 303-880-8839 herbreese@newcommandment.org

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AUTHOR

Herb Reese
Herb Reese is an author, public speaker and President of New Commandment Men's Ministries. Herb has a B.A. in History from UCLA and a Th.M. in Pastoral Ministries from Dallas Theological Seminary. He has done post graduate work in The History of Ideas at University of Texas, Dallas and in Church Administration at Trinity Evangelical Divinity School. After serving as a pastor over a period of twenty years, Herb founded New Commandment Men's Ministries, a ministry dedicated to helping churches recruit, train, organize and deploy teams of men who permanently adopt their widowed and single parents. Herb has served as President of New Commandment since 2003 and has helped 1,000 churches develop men's team ministries in all 50 states and eight foreign countries. Herb and his wife, Patti, live in Arvada, Colorado, and have three adult children.

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